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I have been researching Emotional design for the last 5 years and I am still excited to feel that there are still a lot of things to get explored. During these years I faced some unique challenges like: Why users are so choosy? What makes the user happy? Why do some users like or dislike your product? I love my car. I am in love…

I have written a lot of times about the value of Design Critiques, culture and the value it gives to the Design Process. As we all know the whole world suffered a big pandemic recently and the whole world stayed at home and started working from home only. Being at home was surely a safe option but it came up with a lot of problems…

At Copan, we are inventing customer-oriented solutions with high empathetic values which connect the human race to their needs. Also, our mission’s integral part of the journey is how to make our design process lean. I always motivate people in workshops to adopt Design Critique and make the most of it. I have got a good team of designers and we are always up to…

In today’s world, you always come across two words, UX Design and Service Design. But how they are related or how they are different from each other. UX Design is really buzzing a lot these days, every company wants to enrich their business and products with the help of UX Design. It simply focusses on user needs and pain-points. It tracks the customer journey while…

Have you ever felt offended when someone reviews your design and gives some feedback. Or huhh! There is no way to get the review conversations in the right direction. Here in Intelligaia we focus on how to make the review cycles powerful, we should study the conversation patterns and try to organise the discussion in a way that they progress in a fruitful direction. But…

It has been great years I am working with great UX designers and Interaction designers. I learned a lot being in a very cohesive collaboration where innovators hit the surface with ideas to help people well. There are multiple principles and rules to work with but no one knows the bigger picture where everything condenses into ONE. That bigger picture which I always missed these…

We have a lot of data with cumbersome structures around us so analytical thinking is needed to get the things right. Some of the data makes users feel like researchers where they have to toggle brains with cups of coffee just to know the purpose of it. How can we design the data with more comprehension? “Storytelling with Data” is the answer. Let’s dig deep…

Designing has evolved a lot in last 5 to 10 years and it is still in the process. Gone are the days when designers used to sit with photoshop or illustrator and come up with 3 or 4 design concepts in 1 or 2 hours. But now vision has changed a lot. Every designer takes time to work with logics and validations to make a…

It is an art of designing dynamic applications which adapt different behaviours according to the user and his environment. It is the next big thing in the field of UX. Adaptive thinking is used to create the desired experience for the user before he asked for it. Applications read user’s needs automatically which triggers a change in the application’s behaviour, resulting in user satisfaction. It…

Every product has feedback loops for better user engagement and good usability. Designers need to search for existing or assumed feedback loops and design products around user’s behaviors. What is Feedback loop? User performs some actions. Actions have some effects. Results of these effects are shown back to the user as feedback. User performs this behavior again and again. User feels satisfied if he is…